What is content writing

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What is content writing

Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today. Over the years, many have referred to this research, sometimes correctly, and in many other instances misinterpreting it.

In this article, we aim to report on recent research revisiting it and also to clarify some of the misconceptions related to the F-pattern. Scanning on the web does not always take the shape of an F. There are other common scanning patterns too. The F-pattern is negative for users and businesses.

Good design can prevent F-shape scanning. This is one of the first examples of the F-pattern from our studies in the early s. This heatmap aggregates gazes from more than 45 people trying to learn what happened in Galveston Texas in The F-Shaped Pattern In the F-shaped scanning pattern is characterized by many fixations concentrated at the top and the left side of the page.

Content writing is the art of creating content. It needs to either inform, educate or entertain; it needs to have a clear purpose and/or reason behind the piece; it needs to represent the brand’s voice; it needs to be a good read/watch/listen. IBM Accessibility Checklist. This unified checklist is based on the revised Section standards, the EN standard in Europe, Worldwide Web Consortium (W3C) recommendations, and IBM . The Guide to Grammar and Writing is sponsored by the Capital Community College Foundation, a nonprofit c-3 organization that supports scholarships, faculty development, and curriculum timberdesignmag.com you feel we have provided something of value and wish to show your appreciation, you can assist the College and its students with a tax-deductible contribution.

Users first read in a horizontal movement, usually across the upper part of the content area. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement.

What is content writing

Sometimes this is a slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. The implications of this pattern are: First lines of text on a page receive more gazes than subsequent lines of text on the same page.

First few words on the left of each line of text receive more fixations than subsequent words on the same line. Thus, on the first lines of text, people will scan more words on the right than on the following lines. This scanning pattern resembles the shape of the letter F, but it is rarely a perfect F.

For example, in some cases, people may become interested in a paragraph down the page and may fixate on more words, reading toward the right again, so the pattern comes to resemble an E. So, in an F-pattern, the gazes on the left fall on the left part of the content area, not on the very leftmost part of the full page, if the left column is occupied by a navigation rail.

A typical example of the longevity of UX findings which depend more on human behavior than on technology. The red color on this heatmap is an example of the F-shaped pattern — same today as 11 years ago.

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Testing History

This gaze replay shows a mobile user scanning in the F-pattern as he researches portrait camera lenses. The red hollow circle represents where he is fixating. In most browsers, hover over the video to display the controls if they're not already visible.

The text columns were wider than the screen, so she swiped horizontally as she was reading. Our recent round of eyetracking research also showed that in right-to-left languages such as Arabic, people read in a flipped F-shaped pattern as we had predicted but had not seen prior to this research.

The F-pattern is mirrored in right-to-left languages, such as Arabic, as shown in this gaze replay of a user reading an article about a skeet-shooting competition on an Arabic news site. Layer-cake pattern occurs when the eyes scan headings and subheadings and skip the normal text below.

A gaze plot or heat map of this behavior will show horizontal lines, reminiscent of a cake with alternating layers of cake and frosting. Spotted pattern consists of skipping big chunks of text and scanning as if looking for something specific, such as a linkdigitsa particular word or a set of words with a distinctive shape such as an address or signature.

Marking pattern involves keeping the eyes focused in one place as the mouse scrolls or finger swipes the page, like a dancer fixates on an object to keep balance as she twirls. Marking happens more on mobile than on desktop. Bypassing pattern occurs when people deliberately skip the first words of the line when multiple lines of text in a list start all with the same word s.

Copywriting vs. Content Writing: What’s the Difference Between the Two? - Quietly Blog

Commitment pattern consists of fixating on almost everything on the page. If people are highly motivated and interested in content, they will read all the text in a paragraph or even an entire page.

Assume that most users will be scanning. A page or a section of a page includes text that has little or no formatting for the web.Tweet. © Long LLC.

Created by Adam & Ben timberdesignmag.com & Ben Long. English Language Arts Standards Download the standards Print this page The Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science, and Technical Subjects (“the standards”) represent the next generation of K–12 standards designed to prepare all students for success in college, career, and life by the time they graduate from high school.

WTS Writing Guides. Writing Resumes & Cover Letters. Make a strong impression when applying to jobs or graduate school with a well-designed resume and cover letter. Aug 23,  · Professional content writers create written content for a living.

A professional writer should be competent and skillful, and they should be engaged in writing as their main paid occupation. [1] As a content writer, you may write content on a variety of topics for a variety of organizations, from 88%().

Paper 2 Part 2 - Informal letter or email.

What is content writing

An informal letter or email is usually between people who know each other fairly well. In addition to giving news, they are often used to request information, congratulate people, give advice and ask questions.

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